Nestle: Dancow Fortigrow VR
YEAR
2021
INDUSTRY
FMCG
SERVICES
Customer Experience Transformation (CX)
THE OBJECTIVE
Dancow Fortigo, a subsidiary of Nestlé, is launching a creative campaign to provide customers with a new experience. When purchasing the product, customers can watch a 3D educational video with a goal to create a fully digitalized and immersive experience.
OUR WORK
To meet this objective, we developed a 3D interactive video website that enhances the user experience by allowing them to choose their own storyline and information. This solution creates a truly immersive experience for the users.
TECHNOLOGIES
We combined a static website with 3D immersive technology to create a seamless customer journey, ensuring that users feel they are still on the same site throughout the campaign. We also prioritized site performance and accessibility, making sure customers have a smooth experience even when using mobile devices.